The StartMeUp Ryerson Program was created to nurture the entrepreneurial ideas of Ryerson University students and alumni. These could be ideas for a new business, or an idea for a non-profit business or a community organization. The StartMeUp Ryerson program is designed to provide students and alumni with the education, resources and funding they require to turn their idea into reality. This is accomplished through educational functions such as mentoring, idea consultations with industry professionals, online courses, seminars or business functions such as assistance with Marketing and access to the ‘Rye Market’ which allows members to test market their product in a controlled environment.